Privacy Policy
Last updated: 09/11/2025
Who we are
Website: https://squaresole.ai
Legal owner: Squirrel Brands, LLC (doing business as SquareSole)
Contact for privacy matters: privacy@squaresole.ai (or squaresole.ai@gmail.com until finalized)
Registered address: 2609 Marconi St, Tampa, FL
This Privacy Policy explains how we collect, use, share, and protect information when you use our website, store, and services (together, the “Services”).
What data we collect
1) Information you provide
- Account & checkout details (name, email, shipping/billing addresses, phone).
- Orders, returns, customer service messages.
- Marketing preferences (email/text sign-ups, cookie choices).
2) Information collected automatically
- Device, browser, OS, IP address, approximate location (city/region), referrer.
- Site actions (pages viewed, clicks, time on page, purchase events).
- Cookies and similar technologies; see our Cookie Policy for details.
3) Information from third parties
- Payment processors (e.g., Stripe / PayPal) share minimal data to confirm payments and prevent fraud.
- Advertising/analytics partners (Google Analytics 4, Meta, TikTok) provide aggregated audience and performance insights.
Why we collect it (legal bases)
- Provide the Services & fulfill orders – performance of a contract.
- Customer support & account management – legitimate interests and/or contract.
- Fraud prevention & security – legitimate interests and legal obligations.
- Analytics & product improvement – legitimate interests (where allowed) or consent in opt-in regions.
- Marketing & ads (retargeting/measurement) – consent in EU/UK and where required; legitimate interests where permitted. You can change consent anytime via the cookie banner.
How we use your information
- Operate the store (cart, checkout, account, orders, returns).
- Personalize content and recommendations.
- Measure and improve site performance and advertising.
- Communicate about orders, updates, or promotions (with your choice to unsubscribe).
- Detect, investigate, and prevent fraudulent or illegal activity.
Cookies, pixels & similar tech
We use essential cookies for the site to work, plus optional analytics/marketing cookies (GA4, Meta, TikTok). We do not load optional cookies unless you click Accept all in our banner (EU/UK and other opt-in regions). See the Cookie Policy for specific cookies, durations, and how to control them. You can also manage cookies from here.
Analytics & advertising partners (examples)
- Google Analytics 4 (Google LLC) – usage statistics, events, conversions. Opt-out via our banner or Google’s tools.
- Meta Pixel (Meta Platforms, Inc.) – ad measurement/retargeting.
- TikTok Pixel (TikTok Technology Ltd.) – ad measurement/retargeting.
Links to each provider’s privacy terms appear in the Cookie Policy.
Payments
We use Stripe and/or PayPal to process payments. We do not store full card numbers. Your payment data is handled by the processor under PCI-DSS standards. See their privacy notices for details.
How long we keep data
- Order records: 7–10 years (tax, accounting, and legal compliance).
- Support/chat/email inquiries: up to 24 months after last interaction.
- Analytics data: 14–26 months (typical GA4 retention) unless you delete sooner.
- Cookies: per the durations listed in the Cookie Policy or until you clear them. We may keep data longer if required by law or to resolve disputes.
Who we share data with
- Service providers that help us run the business (hosting/CDN, email/SMS, payment processors, analytics, ad platforms, fraud tools).
- Law enforcement/regulators when legally required.
We do not sell personal information. For CPRA, we may “share” identifiers for cross-context behavioral advertising; you can opt out via the cookie banner.
International transfers
We may transfer data outside your country (e.g., to the United States). When we do, we use appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms.
Your rights
EU/UK (GDPR): access, rectification, erasure, restriction, portability, objection, and withdrawal of consent.
US-CA (CPRA): right to know, delete, correct, and opt out of sale/share (targeted ads).
To exercise rights, email privacy@squaresole.ai or use our banner to manage consent. We’ll verify your request and respond within the required time.
Do Not Track
Some browsers send “DNT” signals. We honor your cookie banner choices and will not set optional cookies without consent in opt-in regions.
Children’s privacy
Our Services are not directed to children under 13 (or the age required by local law). We do not knowingly collect data from children.
Security
We use reasonable administrative, technical, and physical safeguards (HTTPS/TLS, access controls, logging, least-privilege). No system is 100% secure.
Changes to this policy
We’ll update this page when practices change. Material changes will be highlighted.
Contact
Data Controller: Squirrel Brands, LLC (dba SquareSole)
Email: squaresole.ai@gmail.com
Mailing address: 2609 Marconi St, Tampa, FL