Cookie Policy
Last updated: 09/11/2025
What are cookies?
Cookies are small text files stored on your device that help websites remember you. We also use similar technologies like pixels and localStorage.
How we use cookies
We group cookies into these categories:
- Essential (strictly necessary) – required for core features such as security, cart, checkout, and account pages. These cannot be disabled because the site won’t work without them.
- Analytics – help us understand site usage and improve performance (e.g., Google Analytics 4).
- Marketing/Advertising – measure campaigns and show more relevant ads (e.g., Meta & TikTok pixels).
In regions requiring opt-in (EU/UK and others), we do not load Analytics/Marketing cookies until you click Accept all in our banner. You can change your choice anytime.
How to manage your preferences
You can update your choices using our cookie banner or your browser settings.
Tip: Some browsers also offer tracking protection and “Do Not Track” settings. We honor your banner choices and do not set optional cookies without consent where required.
Cookies we use
Note: The exact cookies may vary as we optimize the site. We keep this list reasonably up to date.
Essential
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| wordpress_logged_in_* | WordPress | Keeps you logged in | Session |
| wordpress_sec_* | WordPress | Security for logged-in sessions | Session |
| wordpress_test_cookie | WordPress | Checks if cookies are enabled (login page) | Session |
| wp-settings-* | WordPress | Stores admin UI prefs | 1 year |
| wp-settings-time-* | WordPress | Stores admin UI prefs timestamp | 1 year |
| woocommerce_cart_hash | WooCommerce | Cart functionality | Session |
| woocommerce_items_in_cart | WooCommerce | Cart functionality | Session |
| wp_woocommerce_session_* | WooCommerce | Unique cart/session ID | 2 days |
| __stripe_mid | Stripe (if enabled) | Fraud prevention / payment | 1 year |
| __stripe_sid | Stripe (if enabled) | Fraud prevention / payment | 30 minutes |
We also store your choice in localStorage under ss_cookie_consent_v1 so we don’t re-prompt. It has no expiry and can be removed by you at any time.
Analytics (set only after “Accept all”)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics 4 | Distinguish users, measure usage | 13–24 months |
| _gid | Google Analytics 4 | User differentiation (daily) | 24 hours |
| _gat / throttling cookie | Google Analytics 4 | Throttle request rate | 1 minute |
Marketing/Advertising (set only after “Accept all”)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta | Ad measurement/retargeting | 3 months |
| _fbc (after ad click) | Meta | Ad click attribution | 3 months |
| _ttp, _tt_enable_cookie | TikTok | Ad measurement/retargeting | up to 13 months |
Third-party services & privacy
- Google: Privacy • Opt-out
- Meta: Privacy • Ads settings
- TikTok: Privacy
- Stripe: Privacy
- PayPal: Privacy
Retention
Cookie lifetimes are listed above. Analytics records are typically kept for 14–26 months. You can clear cookies in your browser or change your consent at any time.
Changes
We’ll update this Cookie Policy when our cookie usage changes (for example, after adding new integrations).
Contact
Data Controller: Squirrel Brands, LLC (dba SquareSole)
Email: squaresole.ai@gmail.com
Address: 2609 Marconi St, Tampa, FL