Cookies Policy

Cookie Policy

Last updated: 09/11/2025

What are cookies?

Cookies are small text files stored on your device that help websites remember you. We also use similar technologies like pixels and localStorage.

How we use cookies

We group cookies into these categories:

  • Essential (strictly necessary) – required for core features such as security, cart, checkout, and account pages. These cannot be disabled because the site won’t work without them.
  • Analytics – help us understand site usage and improve performance (e.g., Google Analytics 4).
  • Marketing/Advertising – measure campaigns and show more relevant ads (e.g., Meta & TikTok pixels).

In regions requiring opt-in (EU/UK and others), we do not load Analytics/Marketing cookies until you click Accept all in our banner. You can change your choice anytime.

How to manage your preferences

You can update your choices using our cookie banner or your browser settings.

Manage cookies

Tip: Some browsers also offer tracking protection and “Do Not Track” settings. We honor your banner choices and do not set optional cookies without consent where required.

Note: The exact cookies may vary as we optimize the site. We keep this list reasonably up to date.

Essential

Cookie Provider Purpose Duration
wordpress_logged_in_* WordPress Keeps you logged in Session
wordpress_sec_* WordPress Security for logged-in sessions Session
wordpress_test_cookie WordPress Checks if cookies are enabled (login page) Session
wp-settings-* WordPress Stores admin UI prefs 1 year
wp-settings-time-* WordPress Stores admin UI prefs timestamp 1 year
woocommerce_cart_hash WooCommerce Cart functionality Session
woocommerce_items_in_cart WooCommerce Cart functionality Session
wp_woocommerce_session_* WooCommerce Unique cart/session ID 2 days
__stripe_mid Stripe (if enabled) Fraud prevention / payment 1 year
__stripe_sid Stripe (if enabled) Fraud prevention / payment 30 minutes

We also store your choice in localStorage under ss_cookie_consent_v1 so we don’t re-prompt. It has no expiry and can be removed by you at any time.

Analytics (set only after “Accept all”)

Cookie Provider Purpose Duration
_ga, _ga_* Google Analytics 4 Distinguish users, measure usage 13–24 months
_gid Google Analytics 4 User differentiation (daily) 24 hours
_gat / throttling cookie Google Analytics 4 Throttle request rate 1 minute

Marketing/Advertising (set only after “Accept all”)

Cookie Provider Purpose Duration
_fbp Meta Ad measurement/retargeting 3 months
_fbc (after ad click) Meta Ad click attribution 3 months
_ttp, _tt_enable_cookie TikTok Ad measurement/retargeting up to 13 months

Third-party services & privacy

Retention

Cookie lifetimes are listed above. Analytics records are typically kept for 14–26 months. You can clear cookies in your browser or change your consent at any time.

Changes

We’ll update this Cookie Policy when our cookie usage changes (for example, after adding new integrations).

Contact

Data Controller: Squirrel Brands, LLC (dba SquareSole)
Email: squaresole.ai@gmail.com
Address: 2609 Marconi St, Tampa, FL